Hackathon
GenAI Hackathon
Organized a multi-country GenAI hackathon that brought engineers and business leaders together to solve real advertising challenges with generative AI.
Lead Solutions Architect at AWS, specializing in AdTech and MarTech. 21+ years turning complex advertising challenges into scalable, AI-powered solutions.
I'm a Solutions Architect at Amazon Web Services, working at the intersection of advertising and cloud technology. My day-to-day is helping some of the world's largest advertisers, publishers, and marketing platforms figure out how to use AI and cloud infrastructure to solve hard problems - the kind that involve real-time decision-making at massive scale.
I've spent my career across enterprise architecture, cloud migrations, and solutions design - from Toyota to Capital One to AWS. What connects all of it is a fascination with taking something complex and making it work simply, reliably, and at scale.
Outside of my core work, I'm drawn to community and teaching. I love running meetups, mentoring architects early in their careers, and building things that help people learn. I believe the best way to understand technology is to share it.
When I'm not architecting, you'll find me exploring what's next in generative AI, writing about cloud patterns, or figuring out how emerging tech can reshape industries we haven't thought about yet.
Designing scalable, resilient systems on AWS that handle massive traffic with elegance and efficiency.
Machine learning for targeting, optimization, and measurement that drives real campaign performance.
Low-latency systems processing billions of bid requests with sub-100ms response times at global scale.
Building pipelines that transform raw signals into actionable insights, powering smarter advertising decisions.
Privacy-preserving solutions for addressable advertising in a post-cookie world.
Translating business problems into elegant technical architectures that deliver measurable value.
A few things I've been involved with that I'm proud of.
Organized a multi-country GenAI hackathon that brought engineers and business leaders together to solve real advertising challenges with generative AI.
Built and ran a local AWS community meetup with hands-on workshops and technical deep dives. Loved watching people go from curious to building.
Designed and delivered cloud architecture and AI/ML training for engineers and technical leaders. Making hard things click is my favorite kind of challenge.
I write technical content and build code samples to help developers get started with AWS for advertising and media workloads.